What is Conversion rate?
Ecommerce conversion rate is the share of store sessions that end in a purchase: orders divided by sessions.
Formula
Conversion rate = orders ÷ sessions × 100%Conversion rate connects ads to the store. Strong ads sending traffic to a slow page, an unclear offer or a long checkout still lose money.
Look at the funnel steps, product view to add to cart to checkout to order, to find where shoppers drop out.
Example
3,912 orders from 1,84,200 sessions is a conversion rate of about 2.1%.