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Marketing Mix
Review store revenue alongside paid spend and channel-reported value, with the source and limitations of each measure in view.
Store revenue
—Awaiting your dataAd spend
—Awaiting your dataBlended MER
—Awaiting your dataConnect an account to see dated, source-labeled performance. Models and scenarios appear separately from observed results.
Explore the workflow. Your workspace reflects its connected data, access and plan.
MER
Shopify net revenue ÷ Meta and Google ad spend
Platform ROAS
Platform-reported conversion value ÷ paid spend
Paid cost per order
Meta and Google spend ÷ non-cancelled Shopify orders
AOV
Shopify net revenue ÷ non-cancelled orders
Tracking clarity
Share of store revenue with a readable source signal
Channel contribution
Revenue grouped by the order's readable last-touch source
Last-touch source classification
Glimmio classifies the most recent readable Shopify order source hint. This is a reporting aid, not a claim that one channel caused the purchase.
This data is used for reconciled performance reporting and recommendations. Business-account scoping prevents another client account from reading it.
Based on channel contribution and ROAS trends, Glimmio can generate budget reallocation recommendations for your approval. These appear in the Action Center as advisory or executable actions. Recommendations are generated only when the relevant comparison window has enough channel data.
Every channel reports a profitable ROAS, the totals do not add up to your actual revenue, and you cannot tell whether spending more is making you money.
Read the guideYour best-performing campaign by ROAS might be your least profitable, and your reporting has no way to tell you.
Read the guideYou know acquisition is getting more expensive but you cannot tell whether your numbers are normal, bad, or about to become a solvency problem.
Read the guide