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Marketing Mix
Know which channel earns its spend
Reconcile actual Shopify revenue with paid spend, provider-reported conversion value, and readable order-source signals for the selected business account.
Get started freeAttribution transparency: Meta and Google can both claim the same order. Glimmio keeps those claims separate from Shopify net revenue. Orders without a readable source are reported as direct or unattributed.
Key metrics tracked
MER
Shopify net revenue ÷ Meta and Google ad spend
Platform ROAS
Platform-reported conversion value ÷ paid spend
Paid cost per order
Meta and Google spend ÷ non-cancelled Shopify orders
AOV
Shopify net revenue ÷ non-cancelled orders
Tracking clarity
Share of store revenue with a readable source signal
Channel contribution
Revenue grouped by the order's readable last-touch source
Attribution model
Last-touch source classification
Glimmio classifies the most recent readable Shopify order source hint. This is a reporting aid, not a claim that one channel caused the purchase.
Supported channels
What data is accessed
- Meta Ads spend, impressions, clicks, and conversions
- Google Ads spend, impressions, clicks, and conversions
- Shopify net order revenue and order-source hints
- UTM tags and ad click IDs available on synced orders
This data is used for reconciled performance reporting and recommendations. Business-account scoping prevents another client account from reading it.
Budget allocation recommendations
Based on channel contribution and ROAS trends, Glimmio can generate budget reallocation recommendations for your approval. These appear in the Action Center as advisory or executable actions. Recommendations are generated only when the relevant comparison window has enough provider data.