Approval and setup required

WhatsApp Marketing Integration

After Meta app approval and merchant sender readiness checks pass, use WhatsApp as a placement for personalized lifecycle messages from cart recovery to post-purchase reviews.

Billed by your channel accounts: WhatsApp charges remain on the merchant-selected WABA; confirm the actual billing state in Meta Business settings. Glimmio does not debit its wallet for these messages. Launch stays blocked until merchant ownership and payment attestations are recorded and approved templates and secure callbacks are ready.

Use cases

Abandoned checkout recovery

Send a WhatsApp message when a customer adds to cart but doesn't complete checkout. Supports product images and a direct checkout link.

Order status updates

Notify customers when their order is confirmed, shipped, out for delivery, and delivered.

Review requests

Automatically request a review 3–7 days after delivery. Works with the Review Collection app.

Win-back campaigns

Re-engage customers who haven't purchased in 30, 60, or 90 days with a personalized offer.

What data is accessed

Customer phone numbers from Shopify orders (only for opted-in customers)
Order details (product names, amount, tracking URL)
Abandoned checkout data from Shopify
Message delivery and read receipts from WhatsApp

Why: To personalize messages and track delivery effectiveness. Customer data is restricted to the connected business account and is not exposed to other customers. You are responsible for obtaining valid WhatsApp marketing consent from your customers.

How to connect

1 Connect your Shopify store from Settings → Integrations.
2 Open Lifecycle & Retention → Setup and choose the WhatsApp placement.
3 Authorize your Meta WhatsApp Business Account and phone number.
4 Configure your message templates and opt-in flow.
5 Build the campaign in Lifecycle & Retention and select WhatsApp as a placement.

How to disconnect

Go to Lifecycle & Retention → Setup → WhatsApp → Disconnect. All active flows will be immediately paused. Existing message logs are retained for 90 days and then deleted unless you request early deletion from data deletion.