Glimmio Assistant

A clearer answer, a useful next step.

Ask about your business, inspect the sources behind the answer and open a draft when you are ready to act.

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Workspace preview Before connecting your data

Action CenterYour workspace

Your next move, with the evidence.

YOUR REVIEW WORKFLOW

Understand a change before it happens.

Open the affected item, supporting evidence and proposed change. Check connection readiness, then choose the next step.

Review the recommendation

Inspect evidence and permissions

Approve an eligible change

Manual approval is the default. Recovery is available where supported.

An interface preview. Your connected accounts provide the results.

Explore the workflow. Your workspace reflects its connected data, access and plan.

Wallet usage: AI Assistant queries draw on your Glimmio credit balance. Every draw is itemised in the wallet ledger, and the assistant pauses at a zero balance rather than running up a bill — so the spend is capped by definition.

Capabilities

Campaign performance questions

Ask 'Why did my ROAS drop this week?' and get an answer grounded in your actual Meta, Google, and Shopify data.

Trend explanations

The assistant compares available campaign and store metrics and explains the strongest visible changes.

Action proposals

Explore recommended next steps, then inspect supported actions and their approval controls in Action Center.

Cross-channel insight

Compare paid spend, platform-reported conversion value, and Shopify order revenue in one conversation.

Natural language

Ask in plain language. No technical setup, custom dashboards, or training required.

Memory within session

The assistant remembers the context of your conversation so follow-up questions are coherent.

Example questions

“Why did my ROAS drop 30% this week?”“Which campaigns are spending the most with the lowest ROAS?”“What creative changes should I make to reduce ad fatigue?”“How much am I spending daily across all channels?”“Which products generated the most synced revenue?”“Should I increase my budget on the Performance Max campaign?”“What is causing the high CPA on my Awareness campaign?”“Which Google keywords are converting and which are wasting budget?”

Data access, privacy and response details

What data is accessed

Your Meta Ads campaigns, ad sets, ads, and performance insights
Your Google Ads campaigns, ad groups, keywords, and conversions
Your Shopify orders, products, and store metrics
Your blended analytics and attribution data from Glimmio

Privacy: The account context needed for a response is sent to the AI provider selected for the deployment, currently OpenAI or Anthropic. Conversation history is stored by Glimmio and scoped to the selected Business Account; members with assistant access to that account can read it. See our Privacy Policy and Subprocessors page.

Response format

Every response is structured for easy scanning:

Summary

A 1–3 sentence direct answer to your question.

What was checked

Which data sources, metrics, and date ranges were analyzed.

Key findings

Structured table or list of the most important data points found.

Recommendations

Specific, prioritized next steps. High-risk recommendations require your approval.

Confidence

The assistant labels its confidence level (high / medium / low) based on data availability.

Limitations

The assistant can only answer questions about data in your connected accounts. If Meta, Google, or Shopify is not connected, the assistant will say so clearly rather than fabricating answers.

The assistant does not have access to your ad creative images or video content — only text metadata and performance metrics.

Manual approval is the default for supported changes in Action Center. Owners can separately enable bounded automation for eligible actions; asking the assistant a question does not enable it.

Action Center →Creative Studio →Privacy policy Security