Frequently asked questions

Glimmio is a growth platform for D2C brands and the agencies that run growth for them. It connects your Meta Ads, Google Ads and Shopify store, finds wasted spend and missed opportunities, shows the account data behind every recommendation, and applies only the changes you approve.

Ecommerce brands running Meta and Google Ads alongside a Shopify store, and performance agencies managing several such brands. It is a poor fit for advertisers on channels we do not connect to, and for anyone wanting an unsupervised bidding bot with no human-set limits.

No code is required. Meta and Google connect through their own secure sign-in. For Shopify, you install Glimmio from Shopify, approve access, and confirm which Glimmio business account the store belongs to. There are no API credentials to copy anywhere.

Setup time depends on the accounts you connect, the permissions available and the amount of data to sync. The setup flow shows your progress, and Settings → Integrations shows connection and sync status.

After the first sync completes, usually the same day. Recommendations appear only where there is enough spend and enough confidence behind them, so a small or new account will see fewer of them at first.

Yes. The free ad spend waste calculator estimates how much of your monthly Meta and Google spend may be sitting in below-average ad sets using figures you already have, without connecting anything.

Meta Ads covering Facebook and Instagram, Google Ads covering Search, Shopping, Display and Performance Max, and Shopify. Optional apps add email and WhatsApp and verified Shopify product reviews.

Each connection has a published page listing every permission requested and the specific capability it supports. We request the narrowest set that supports what ships, and nothing that is only for a future roadmap item.

Each business account in Glimmio links to one Meta ad account, one Google Ads account and one Shopify store. Agency workspaces hold multiple business accounts under one login, each with its own connections and its own separation.

Yes. Disconnect any connection from Settings and access is revoked immediately. Nothing further is read or changed from that account.

The Meta and Google Ads work does. Shopify is what lets media performance be reconciled against real store revenue, which is where most of the value in the reporting comes from, so a store connection is strongly recommended.

Not for Meta Pixel, Conversions API or Google Tag health checks — those read the diagnostics Meta and Google already publish about your existing setup. If you turn on Shopify storefront analytics or lifecycle automation, Glimmio installs its consent-aware Shopify web pixel after you authorize it, and no theme code needs to be pasted.

No. Connecting grants read access to your data and the ability to prepare changes. Nothing is written to your ad accounts until you approve a specific action.

Manual approval is the default. An owner can enable bounded automation for eligible actions within saved guardrails. Campaign launches show their budget and intended state before confirmation.

No, and the difference is labeled before you approve. Verified actions may be applied through the official Meta, Google or Shopify connection. Others remain advisory, drafted for your review, or guided step by step because they are not safely automatable.

Eligible actions save the previous settings before the change and can be restored for 7 days, provided the platform state still matches what was recorded. Advisory and non-reversible actions are labeled as such before you approve them.

The current state is re-checked before a change is applied, and again before a restore. A recommendation based on data that no longer reflects the account does not silently proceed.

A workspace owner may separately opt a business account into bounded automation. Even then, only eligible low-risk actions inside the confidence and daily limits you set can proceed without a separate approval. It is off unless you switch it on.

It will tell you when there is nothing to do. Recommendations appear only once there is enough spend and enough confidence to stand behind them, so a quiet week reads as a quiet week rather than as a broken tool.

There are 48 permissions across 13 roles, scoped per client account, with a record of who approved what. Preparing a change and approving it can be separate rights held by different people.

Because they count different things. Meta credits purchases inside its attribution window, including people who saw an ad without clicking, and dates them to the ad interaction. Shopify records every order and dates it to the order. A 20% to 35% gap on Meta's default setting is normal rather than a fault.

All of them, kept separate and labeled with which platform reported the figure and when it last synced. Where the platforms disagree, the gap is shown rather than blended into one flattering total, because a stable gap is fine and a moving gap is a signal worth acting on.

Every figure comes from Meta's, Google's and Shopify's own APIs through official connections. Nothing is estimated by us, and each figure carries the source and sync time so it can be checked against the platform itself.

Not for tracking health monitoring, which reads the diagnostics Meta and Google already publish. A consent-aware Shopify web pixel is installed only if you enable storefront analytics or lifecycle automation, and only after you authorize it.

It watches Meta Pixel, Conversions API and Google Tag diagnostics for the signals that indicate a break — event volume falling, deduplication stopping, match quality dropping — and surfaces the reading rather than a vague warning.

Connected accounts sync on a regular schedule, and every figure displays when it was last updated. If a sync fails, that is shown rather than left to look like a quiet period.

Wasted spend in below-average ad sets, creative fatigue, tracking gaps, budget constraints, structural problems and scaling opportunities across Meta and Google Ads, judged against your own account history rather than a generic benchmark.

It reads your real campaign data — spend, return, cost per acquisition, click-through rate, conversion rate, frequency, creative performance — and compares it against performance thresholds and trend signals within your own account. Recommendations are grounded in your data, not in a template.

It will read a small account correctly and it will recommend less. Statistical judgments need spend to be meaningful, so a low-volume account should expect fewer, more conservative recommendations rather than the same volume of weaker ones.

No. It removes the mechanical part of the work — finding what changed, assembling the evidence, preparing the change — and leaves the judgment where it belongs. A team using it well spends less time hunting and more time deciding.

Yes, and this is the point. Each one shows the account data behind it: which campaign or ad set, what it spent, what it returned, the comparison used and the threshold it crossed.

Ad copy and visuals grounded in your brand context and your connected account data, rather than from a prompt typed from scratch each time. Generated assets are drafts for your review.

Publishing and launching are separate from generating an asset. Review the destination, budget and intended delivery state before authorizing a launch.

Creative generation and AI Assistant use draw on a prepaid wallet balance, separate from the subscription, so the cost is visible per asset rather than hidden in a plan tier.

Verify it before it runs. Advertising rules apply to a claim regardless of who wrote it, and this matters most in health, beauty, supplements and financial categories. Treat generated copy as a draft from a fast writer who has never seen your product.

Your connected account data for the business account you are working in. It answers questions about your own performance rather than offering general marketing advice.

Email and WhatsApp for lifecycle campaigns, plus verified-purchase product reviews for Shopify. Order confirmation, shipped and delivered messaging runs from the same workspace.

Yours. Email uses your connected mailbox and WhatsApp uses your merchant-owned Meta account. Sender providers bill you under their own pricing and terms. Glimmio does not offer SMS delivery.

Yes. Consent and suppression are enforced on every send, from the same workspace that holds your order data.

Yes, across email and WhatsApp, measured against the same revenue figures as your acquisition campaigns rather than against a separate set of numbers.

Lifecycle and optional apps are gated by plan and additionally draw on wallet credit at run time. The pricing page states which plan unlocks each capability, derived from the same rule the product enforces.

Structurally. Each client is its own business account with its own connections, data and billing boundary. Separation is not a naming convention or a habit, which is what fails under time pressure.

Yes. With 48 permissions across 13 roles scoped per client account, preparing a change and approving it are separate rights.

Yes. Applied changes carry a record of who approved what and when, which is also the answer when a client asks what changed in a given month.

Subscription, mandate, documents and wallet are scoped per business account, so each client account carries its own billing boundary rather than sharing one pooled balance.

Yes. Scheduled and on-demand PDF and CSV reports are delivered per business account.

Basic is $99 per month, Pro is $149 per month and Max is $199 per month, billed per business account. AI and creative generation draw from a separate prepaid wallet.

Only eligible non-Shopify Basic accounts receive a 7-day trial, and it begins only after the payment authorization is verified. Pro, Max, Shopify-origin Basic and ineligible Basic purchases charge immediately.

Because the trial is a full-capability trial on live ad accounts, and verifying the payment method up front is what keeps it available without a usage cap that would make it unrepresentative.

A prepaid balance for AI Assistant queries and Creative Studio generation. Plan credit refills to a ceiling each month and is spent first; top-ups you buy carry over.

Plans include a monthly Meta and Google Ads spend allowance. Synced spend above it is charged at 2%, stated on the pricing page alongside each plan's allowance.

Yes, from billing settings. Entitlements follow the plan immediately, since what each plan unlocks is enforced by the same rule the pricing page reads from.

The subscription begins on the authorized payment method unless you cancel first. Billing documents and invoices are available in your workspace.

Our published refund policy sets out what is refundable and how to request it.

Only the customer and consent records strictly necessary for audiences, lifecycle delivery, suppression, attribution and verified-purchase reviews. Access is scoped to your workspace, and you control retention.

Access is held encrypted and used only to read your accounts and to apply changes you approve. Credentials are never displayed back, exported, or used outside your own workspace.

No. We use the subprocessors listed in our published policy to operate the service. Workspace access is scoped, and customer data is not sold or traded.

Yes. A subject access export is available, and it never includes stored credentials.

Yes. Deletion runs with a grace period before the workspace and its data are removed, so an accidental request can be reversed. The data deletion page sets out the process.

Yes. Time-based one-time codes are mandatory for platform access rather than optional.

The Trust Center brings security, compliance, subprocessors and data-privacy commitments together in one place.

Install it from Shopify, approve access, and confirm which Glimmio business account the store belongs to. There are no credentials to copy and no shop domain to type by hand.

No. The embedded Shopify app covers connection, sync and billing status. Campaign work, approvals, reporting and lifecycle run in the Glimmio portal, which is where the screen space for them exists.

Through Shopify Billing, and the subscription is managed there rather than in our own billing flow.

Access is revoked and the store connection ends. Data retention and deletion follow the published data deletion policy.

Most sync interruptions come from an access grant expiring or being revoked on the platform side. Reconnecting from Settings resolves the majority of them, and the troubleshooting guide covers the rest.

That is the most common cause of a tracking break. Run the tracking health audit: place a real test order, confirm the purchase event arrives once with the right value, and compare event counts to order counts over the last 28 days.

Current state is re-checked before anything is applied, so a stale recommendation does not proceed silently. Approving it will surface the mismatch rather than overwrite your change.

Capabilities are gated by plan, and some also need setup — a channel, a sender identity, or wallet credit — before they run. The pricing page states which plan unlocks each one, and the integrations pages state what each still needs.

Contact support from the contact page. Response expectations are published on the help page rather than promised vaguely.