Turn search intent into accountable growth decisions.
Connect the Google Ads customer and Merchant Center assets you choose. Glimmio reconciles queries, keywords, Shopping, and PMax evidence before proposing an approved next move.
Search-term waste, impression-share limits, product performance, and tracking health are evaluated in the selected account context.
Explicit account selection
Currency preserved
Changes confirmed by the platform
What data is synced
Campaigns
Budget, bid strategy, status, objective
Impressions, clicks, spend, conversions
Campaign type (Search, Shopping, PMax, Display)
Search terms report
Ad Groups & Ads
Ad group status, bids, keyword match types
Responsive search ad headlines & descriptions
Ad quality scores
Ad performance by device and time-of-day
Keywords
Match type (Broad, Phrase, Exact)
CPC, conversions, conversion rate
Quality Score, expected CTR, ad relevance
Search term overlap analysis
Conversions
Conversion action types and values
View-through vs click-through conversions
Cross-device attribution
Google Tag / gclid tracking status
Executable actions
All actions require your approval before execution.
Action
What it does
Pause campaign
Pause a low-performing or out-of-budget campaign
Activate campaign
Re-enable a paused campaign
Adjust campaign budget
Increase or decrease daily budget with rollback
Add negative keyword
Block irrelevant search terms from triggering ads
Adjust keyword bid
Lower bids on high-cost, low-conversion keywords
Negative keyword mining
One of the highest-value Google Ads optimizations is identifying irrelevant search terms that are triggering your ads and wasting budget. Glimmio scans your search term report, identifies patterns of high-cost, zero-conversion terms, and proposes them as negative keywords for your approval. Once approved, they are added to your campaign or ad group negative keyword list via the Google Ads API.
Permissions required
Permission
Granted to
google.read
All roles
google.connect
Admin, Owner, Agency Manager
google.manage
Manager, Admin, Owner
google.execute_action
Manager, Admin, Owner, Media Buyer
Manager (MCC) accounts
Glimmio supports Google Ads Manager accounts (MCC). When you connect a Manager account, you can select which client accounts to link to each Business Account in Glimmio. Each Business Account can be linked to one Google Ads customer account.
