What is Abandoned cart recovery?

Abandoned cart recovery is the follow-up sent to shoppers who added products to their cart but didn't finish checkout, usually by email or WhatsApp, with a reminder or a small incentive.

Most carts are never completed: the Baymard Institute puts the average documented online cart abandonment rate at about 70%. Even a small recovery rate is meaningful revenue.

Timing and consent matter. Messages work best soon after the shopper leaves, and WhatsApp messages need the customer's opt-in.