How do you calculate AOV?

AOV = revenue ÷ orders. For example: ₹4,86,000 of revenue from 391 orders is an AOV of about ₹1,243.

What Is AOV? Definition, Formula and Example

What is AOV (average order value)?

AOV is the average amount a customer spends per order: total revenue divided by the number of orders.

FormulaAOV = revenue ÷ orders

Higher AOV gives every ad-driven order more room to cover its acquisition cost. Bundles, free-shipping thresholds and post-purchase offers are the usual levers.

Track AOV by campaign: an ad set with a lower ROAS can still be worth keeping if it brings in larger first orders.

Example

₹4,86,000 of revenue from 391 orders is an AOV of about ₹1,243.

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