Insights
Playbooks from the trenches
We document what works across performance media, creative production, lifecycle, and web engineering. No fluff��just frameworks, breakdowns, and templates you can use.
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Creative Ops
Meta creative specs 2026: Reels, stories, Advantage+ placements
The definitive guide to asset specs, briefing templates, and QA workflows that keep editors, designers, and traders aligned.
Performance11 crore in ad spend: 7 lessons for efficient scale
Signals, audiences, automation, and experimentation rituals we rely on when managing eight-figure budgets.
LifecycleD2C funnel playbook: from first click to repeat purchase
A step-by-step lifecycle plan covering acquisition, onboarding, habit-building, and reactivation for D2C brands.