What is Performance Max (Google Ads)?

Performance Max is a Google Ads campaign type that runs one campaign across Search, Shopping, YouTube, Display, Discover, Gmail and Maps, with Google's AI dividing the budget between them.

For ecommerce, Performance Max relies on your Merchant Center product feed, so feed quality, prices and availability matter as much as the campaign settings.

Reporting is less granular than standard campaigns. Brand exclusions and product-level checks help keep it from taking credit for sales you would have made anyway.