What is Advantage+ sales campaigns (Meta)?

Advantage+ sales campaigns, formerly Advantage+ Shopping campaigns, are Meta's automated sales campaigns: Meta's AI chooses audiences, placements and creative combinations from the assets you provide.

They trade targeting control for automation. They tend to work best with steady conversion volume, a healthy product catalog and a regular supply of fresh creative.

Because targeting is automatic, the levers left to you are budget, creative, the catalog and how you measure results.