How do you calculate CTR?

CTR = clicks ÷ impressions × 100%. For example: 1,200 clicks from 80,000 impressions is a CTR of 1.5%.

What Is CTR? Definition, Formula and Example

What is CTR (click-through rate)?

CTR is the share of people who saw an ad and clicked it: clicks divided by impressions.

FormulaCTR = clicks ÷ impressions × 100%

CTR shows whether the creative and the offer earn attention from the audience you're paying to reach.

A CTR that falls over time while frequency climbs is the classic sign of creative fatigue.

Example

1,200 clicks from 80,000 impressions is a CTR of 1.5%.

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