How do you calculate CPC?

CPC = ad spend ÷ clicks (equivalently, CPM ÷ (CTR × 1,000)). For example: ₹18,000 of spend for 1,200 clicks is a CPC of ₹15.

What Is CPC? Definition, Formula and Example

What is CPC (cost per click)?

CPC is the average cost of one click on an ad: ad spend divided by clicks.

FormulaCPC = ad spend ÷ clicks (equivalently, CPM ÷ (CTR × 1,000))

CPC moves with both CPM and CTR. If CPM is flat but CTR halves, CPC doubles, so a rising CPC often points to the creative rather than the auction.

On Google Search, CPC also depends on keyword competition and Quality Score.

Example

₹18,000 of spend for 1,200 clicks is a CPC of ₹15.

Loading Glimmio…