How do you calculate Budget pacing?

Pacing = spend to date ÷ (monthly budget × share of the month elapsed). For example: ₹2.4 lakh spent by the 15th of a 30-day month against a ₹4 lakh budget is pacing at 120%.

What Is Budget pacing? Definition, Formula and Example

What is Budget pacing?

Budget pacing is how evenly ad spend is being used against the planned budget over a period, so a monthly budget isn't used up early or left unspent.

FormulaPacing = spend to date ÷ (monthly budget × share of the month elapsed)

Pacing above 100% means you'll run out early; below 100% means the plan is under-delivering. Both cost growth.

Pacing is a budget question, not a performance one: the money should still go to the ad sets earning the best real return.

Example

₹2.4 lakh spent by the 15th of a 30-day month against a ₹4 lakh budget is pacing at 120%.

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