Reports

Provider attribution, business outcomes and incrementality answer different questions and should remain visibly separate.

1. 1.Confirm currency and timezone before combining data.
2. 2.Use provider attribution for platform reporting.
3. 3.Use commerce/CRM outcomes for realized business results.
4. 4.Use experiments or explicit causal methods for incrementality claims.
5. 5.Wait for conversion and refund maturity before final evaluation.