Pixel & CAPI

Measurement quality is a prerequisite for financially material optimization.

1. 1.Confirm browser and server events reach the intended dataset.
2. 2.Use stable event IDs for deduplication where both paths send the same event.
3. 3.Verify the funnel from landing through the primary business outcome.
4. 4.Investigate missing or conflicting events before scaling budgets.
5. 5.Do not interpret unavailable data as zero performance.