Rangrays · Creative study
Let a distinctive frame make the statement.
A graphic eyewear direction for Claire DripDrops and Midnight Veil Cat Eye, using the actual product shapes as the visual centre of each design.
New creative concept · real products, brand-sourced imagery.
Look at things differently.
Claire DripDrops
Discover the edit01 / The starting point
Begin with what makes
the product distinct.
The source images isolate the eyewear against a pale backdrop. Claire's unusual lower curve and Midnight Veil's cat-eye shape supply the contrast between the concepts.
02 / The creative direction
Keep the idea clear.
- Keep the original lens colour and frame construction unchanged.
- Use a sunny graphic accent around the product, without redrawing it.
- Give each frame its own product name and a direct destination.
03 / The finished concepts
One brand.
Two considered directions.
Original product imagery, composed into a new portrait-format series. Download each finished concept to examine the layout at full size.
Look at things differently.
Claire DripDrops
Discover the editNew creative concept. Download creative
A different point of view.
Midnight Veil Cat Eye
Discover the editNew creative concept. Download creative
04 / What we would test
A useful hypothesis.
A measurable next step.
A large, unobstructed frame shape may be the clearest opening for this range. Compare a shape-first design against a styling-led headline.
- Compare the two frame shapes without mixing their landing pages.
- Read product-page visits and engagement alongside attributed orders.
- Verify any optical-protection or material claim with the brand before adding it.
Proposed testing plan. No campaign has been run as part of this study, and no performance results are reported.
The creative report
Product sources, design rationale and a proposed measurement plan. No campaign results are claimed.
Product sources & study notes
The products and imagery were checked on 2026-09-05. This editorial study uses the brand's original product imagery and newly written creative copy. It is not a customer testimonial or a report of historical advertising results.
No optical, UV-protection, durability or stock claim is added. This series explores visual positioning.