Glimmio
Performance marketing pod

Full-funnel paid media engineered for profitable scale

Our performance pod pairs senior media strategists with creative technologists and analysts. We build channel blueprints, wire tracking at source, and run weekly release trains so budgets go into experiments that compound, not campaigns that fade.

Signals-first media trading
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Average blended ROAS uplift delivered in 120 days
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Signals monitored across Meta, Google, and first-party data
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Automations deployed per pod to pace budgets and retain ROAS
What we solve

From signal loss to wasted creative��our pod fixes the bottlenecks

We specialise in scaling paid media for brands dealing with plateaued ROAS, misaligned creative, fragmented measurement, and manual operations that just cannot keep up.

Rebuild signal architecture

We repair first-party data pipes, activate conversions API, design offline event uploads, and build media dashboards that finance respects.

Creative + media in lockstep

Creative strategists sit with traders to test hooks, formats, and landing page pairings. We ship new assets every week with performance notes.

Experiment with purpose

Every campaign goes live with a hypothesis, target metric, owner, and end date. Experiments roll into playbooks or get sunset quickly.

Deliverables

Inside the performance pod

We operate like an in-house growth team with the pace of an agency. Here is what every retainer engagement includes.

Strategy & planning

  • Growth model with channel forecasts and guardrails
  • Audience architecture, creative hierarchy, messaging matrix
  • Media mix modelling lens and incrementality testing calendar

Execution & optimisation

  • Daily pacing, bid rules, anomaly detection, and budget automation
  • Weekly experiment sprints and cross-channel synchronisation
  • Multivariate landing page and offer testing backed by CRO

Measurement & insights

  • Server-side tagging and offline conversion ingestion
  • Unified dashboards (Looker Studio/Metabase) with board KPIs
  • Quarterly business reviews and scenario planning

Automation stack

  • Scripts for budget/bid adjustments and alerting
  • Data warehouse connectors (BigQuery, Snowflake)
  • Lifecycle triggers: CRM, email, WhatsApp, remarketing loops
Proof points

Performance pod results

A few snapshots from recent engagements where the pod owned acquisition, retention, and measurement.

Kushals

32% revenue lift

Dynamic product feeds, tiered audience cohorts, and video remarketing improved ROAS from 3.1x to 6.4x in 10 weeks.

Open case study ��
Tata AIG

48% more qualified leads

Search restructure, call-tracking integrations, and server-side tagging drove a 3.2x increase in digital policy issuance.

View details ��
FinOps SaaS

3.2x demo rate

Full-funnel paid approach with LinkedIn conversational ads, high-intent search, and product-led LPs increased pipeline velocity.

All case studies ��

Ready to rebuild your acquisition engine?

Share your revenue targets, current CAC, and primary blockers. We will respond within 48 hours with a pod recommendation and 30-day action plan.