Tata AIG: 48% more qualified health leads
Tata AIG partnered with Glimmio to modernise its digital health insurance funnel. We repaired signal loss, revitalised creative, and connected marketing with call centre operations.
Pod: Media + Analytics + Automation
Why Tata AIG called us
Signal degradation
Browser restrictions and uneven tracking caused 37 percent of conversions to go un-attributed, making campaign decisions guesswork.
Call centre leakage
Lead routing to tele-agents was manual, causing slow follow-ups and low connect rates for high-intent prospects.
Compliance-heavy creative
Static, generic creatives were failing to communicate product differentiation or address new consumer questions post-pandemic.
Pod execution
Rebuilt analytics stack
Implemented server-side tagging, CRM integrations, and offline conversion uploads to Meta and Google for full-funnel visibility.
Lead scoring & automation
Created a scoring model based on policy value, family size, and medical history; automated routing to high-performing agents.
Dynamic storytelling
Produced modular creative variations with legal-approved guardrails, matching transparent benefit breakdowns to audience cohorts.
Numbers that matter
Performance
- Qualified health insurance leads up 48 percent in 90 days
- Cost per issued policy down 22 percent
- 3.2x increase in digital policy issuance attributed to campaigns
Operations
- Lead connect rate rose from 38 to 62 percent with automated call scheduling
- Agent conversion leaderboard improved sales productivity by 19 percent
- Weekly compliance QA reduced creative turnaround time by 45 percent
Want to replicate this performance?
We can walk you through the scoring model, agent dashboards, and creative templates we deployed.