MuscleTech: Subscription revenue up 38%
MuscleTech India relied heavily on marketplaces and retail partners. We architected a D2C subscription engine that stitched performance marketing, creators, lifecycle ops, and data back together.
Pod: Lifecycle + Performance + CRO
Why MuscleTech called us
Marketplace dependence
Reliance on retailers and marketplaces limited first-party data, squeezing margins for paid social scale and owned channels.
Fragmented lifecycle
Email, SMS, and WhatsApp ran sporadically with no replenishment detection, dosage-based nudges, or subscription-specific journeys.
Creative fatigue
Evergreen performance ads plateaued; coaching proof, transformations, and habit storytelling were missing from top ads and PDPs.
Pod execution
Acquisition + retention loop
Built a prospect-to-subscriber journey with paid social, creator UGC, and subscription-primed landing pages that highlighted replenishment value.
Lifecycle automation
Automated pre-renewal nudges, habit content, and upsell flows across email, SMS, WhatsApp, and in-app notifications, tied to usage and cart data.
CRO sprints
Optimised PDPs with dosage calculators, certified coach testimonials, bundling, and delivery promise, improving checkout conversion by 24%.
Measured outcomes
Performance
- Recurring revenue grew 38% quarter-on-quarter
- Paid media CAC for subscriptions dropped 21%
- Propensity models increased cross-sell adoption by 17%
- Checkout conversion lifted 24% from CRO sprints
Retention
- 4-week stickiness up by 12 percentage points
- Churn reduced from 23% to 15% with habit content
- Subscriber referrals now contribute 11% of new sign ups
Want a lifecycle growth audit?
We will review your subscription funnel and share the dashboards and creative system used here.