Case Study | D2C | Nutrition
MuscleTech: Subscription revenue up 38%
MuscleTech India relied heavily on marketplaces and retail partners. We architected a D2C subscription engine that kept performance marketing, content, and lifecycle teams in sync.
+38%
Recurring revenue
+52%
Customer LTV
76
Subscriber NPS
Pod: Lifecycle + Performance + CRO
Highlights
What we delivered
Acquisition + retention loop
Built prospect-to-subscriber journey with paid social, creator UGC, and offers landing pages tuned for replenishment.
Lifecycle automation
Automated pre-renewal nudges, habit content, and upsell flows across email, SMS, WhatsApp, and in-app notifications.
CRO sprints
Optimised PDPs with dosage calculators, certified coach testimonials, and bundling, improving checkout conversion by 24%.
Key metrics
Measured outcomes
Performance
- Recurring revenue grew 38% quarter-on-quarter
- Paid media CAC for subscriptions dropped 21%
- Propensity models increased cross-sell adoption by 17%
Retention
- 4-week stickiness up by 12 percentage points
- Churn reduced from 23% to 15% with habit content
- Subscriber referrals now contribute 11% of new sign ups
Want a lifecycle growth audit?
We will review your subscription funnel and share the exact dashboards and creative system used here.