Feada: 4.9x ROAS and +41% AOV
Feada sells contemporary jewellery at https://feada.co/. The challenge: increase premium basket sizes without aggressive discounting while restoring performance signals after platform changes.
Pod: Creative + Performance + CRO
Why Feada called us
Premium story lost online
Paid channels treated Feada like commodity jewellery, eroding brand equity and depressing willingness to pay.
PDP conversion friction
Limited social proof, unclear metal purity assurances, and no sizing/bundling guidance led to abandoned carts.
Signal degradation
Pixel-only tracking under-counted high-intent traffic, starving algorithms of the right purchase signals.
Pod execution
Premium storytelling
Built creator-led lookbooks and founder-led ads focusing on craftsmanship, gifting, and styling moments by occasion.
PDP & checkout CRO
Added metal purity badges, ring-sizing helpers, EMI and gifting options, and bundle paths to raise intent and AOV.
Signal & feed rebuild
Implemented server-side tagging, refreshed product feeds with margin and availability tags, and enabled review syndication.
Numbers that matter
Performance
- Blended ROAS lifted to 4.9x from a 2.7x baseline
- CAC reduced 22 percent while revenue climbed 34 percent
- Shopping feed CTR up 19 percent with refreshed product data
Customer experience
- Average order value up 41 percent via bundles and EMI adoption
- Repeat buyers up 37 percent with post-purchase UGC and care flows
- PDP-to-checkout conversion improved 19 percent with social proof and sizing helpers
Want this premium jewellery playbook?
We will share the creative system, PDP experiments, and server-side tagging setup used for Feada.