Colada: 5.9x blended ROAS in 10 weeks
Colada is a two-decade-old jewellery house pivoting from retail-first to digital-led growth. We rebuilt signals, merchandising, and creative velocity to scale revenue without discounting.
Pod: Media + Creative + CRO
Why Colada called us
Offline-heavy demand
High-value clusters in South India were invisible to digital campaigns, which were run nationally with generic messaging and rising CAC.
Limited creative velocity
Only a handful of evergreen creatives shipped each quarter, starving performance teams of hooks, collections, and price anchors to test.
Signal blind spots
No server-side data, incomplete feeds, and zero visibility on repeat behaviour made growth attribution and merchandising decisions guesswork.
Pod execution
Geo clustering & signal rebuild
Mapped store-level demand, rebuilt product feeds with availability and margin tags, and moved Meta/Google to server-side conversion API.
Creator-powered storytelling
Launched weekly UGC shoots with regional creators, highlighting styling, weddings, and everyday jewellery to match local preferences.
CRO & merchandising experiments
Introduced dynamic PDPs, urgency nudges, and collection landing pages synced with media campaigns. Added instalment calculators and gifting flows.
Numbers that matter
Growth scoreboard
- Revenue up 28 percent within ten weeks
- CAC down 21 percent while average order value increased 12 percent
- Meta return improved from 2.1x to 5.9x; Google Shopping from 1.8x to 4.4x
Operational uplift
- Launched 94 creative variations in six weeks with performance annotations
- Repeat customer revenue share grew from 22 to 36 percent
- Out-of-stock losses reduced by 37 percent through feed hygiene and merchandising alerts
Want similar outcomes?
We will show the full dashboard, creative testing matrix, and automation scripts used on this account during a private call.