Aza Fashions: 2.6x creator-led GMV
Aza wanted more premium shoppers without diluting brand equity. We built a creator commerce engine with live shopping, VIP retention, and clean signal capture.
Pod: Creator + Performance + Retention
Why Aza called us
Designer drops underperforming
High-intent shoppers were missing capsule drops due to slow creative velocity and generic paid campaigns.
Signal loss on premium cohorts
Pixel-only tracking hid high-value carts, making it harder to scale to luxury audiences with confidence.
Returns hurting margins
Sizing confusion and limited styling guidance led to elevated return rates on occasion wear.
Pod execution
Creator commerce engine
Stood up weekly UGC shoots and styling reels mapped to designers, occasions, and price anchors with annotated performance tags.
Live shopping & drops
Ran live sessions for capsule launches, paired with SMS/WhatsApp alerts and dedicated landing pages for fast conversion.
VIP retention & sizing
Built concierge flows with fit guides, priority shipping, and post-purchase styling that reduced returns and lifted repeat revenue.
Numbers that matter
Growth
- Creator-led GMV up 2.6x across 10 weeks of drops
- Average order value up 41 percent with premium bundles
- Paid social ROAS improved from 2.3x to 5.2x with server-side signals
Customer experience
- Return rate down 12 percent with fit guides and concierge follow-ups
- Repeat customer revenue share up from 24 to 35 percent
- Live shopping sessions generated 18 percent higher conversion than evergreen PDP traffic
Want the luxury playbook?
We will walk through the creator calendar, live shopping setup, and retention flows we built for Aza.